Twitter Marketing Service – An Essential Part of Today’s Business

Twitter marketing service has become an essential part of today’s business. While you are implementing social media strategy, never forget to include twitter marketing in your advertising campaign. Twitter has more than 310 million users every month and has become one of the favorite social media networks from where people can get chunks of news consumption. Moreover, out of these users, more than 83% are active on mobile. Similar to Facebook, 49% of the Twitter users follow brands. This network helps you to interact with people and other brands. Every second, thousands of Tweets are sent and you will find more than 130,000 active advertisers on this network. You can learn about products and services via Twitter. Over 41% of the Twitter users provide options about products and services on this network and 19% choose customer support. If you choose Twitter, you will get an ideal blend of professional, informative and entertainment value. Now, how will you implement Twitter marketing for your business? Let’s check out in this regard top three twitter marketing strategies:

  • Fix your objectives – First and foremost, you must fix your objectives. What do you want to achieve with 140 characters? Identify your target audience and think about what twitter success means to you as well as your brand. Weigh up these considerations before seeking Twitter marketing service. You may have your own way of creating and reaching objectives. However, your twitter marketing goal should be clear, measurable, realistic, applicable and well-timed. For instance, you must define clearly that you will create a hashtag contest on Twitter for enhancing your brand awareness. Next, your goal should be measurable means that you must have the aim of increasing your reach by 90 followers every week and provide a response to all the queries within 24 hours on Twitter. Your objective should be realistic means you will set a target of growing your Twitter followers by 30 per week for the next 3 months. Applicable means you will make use of Twitter for positioning your brand in a relevant way that will help to grow your online community. In addition, your objective should be well-timed, which means that you will set the target of having 10 interactions every day of the third quarter. If you can fix these objectives in this manner, you can focus your marketing efforts clearly and take the right steps to achieve them.
  • Pay heed to social media and engage – You should know the significance of social listening as a social media marketer. This social listening is the way to find out and evaluate what is being said about a brand, business, topic or person on the social media channel like Twitter. Try to pay heed to what your Twitter community is talking about and whether it is directly or indirectly mentioning your brand name. Find out the topics they are interested in and the content they like. Moreover, it is important to see the groups that the Twitter community is getting engaged with. You should never forget to consider these factors while taking part in social media listening. If you want to make use of social listening on Twitter, monitor your brand name as well as your competitors. You must pay attention to industry buzzwords, brand slogans, name of your CEO or company representatives, campaign names and more. If you want to make the most of social listening efforts on Twitter, make use of helpful tools like Twitter Advanced Search, Social Mention, Hootsuite, TweetReach, ViralHeat and more. All these tools will help to guide you to Social Media Listening for your Business. Twitter Advanced Search helps to narrow down your search result on the basis of negative and positive sentiments, explore significant hashtags and generate more leads. Social Mention has the power to monitor several sources and help you to easily track and measure what people are talking about your company or product across the social media in real-time. Hootsuite helps to set up streams that let you monitor conversations and keywords, but respond to someone else on your team. TweetReach provides basic listening and helps you to monitor Tweets pertaining to your brand and industry conversations. You can also use ViralHeat to listen to conversations around your product across social media networks and recognize the trends to drive insights around social media performance.

Gauge your success – It is also important that you measure your Twitter marketing result. This helps to gauge your success and check out the type of content your community is getting engaged with. It highlights the areas where you can stop spending your resources. Use Twitter Analytics to understand how the content you have shared on Twitter is actually helping you to grow your business. This helps you to get an overview of how your Tweets are performing, who is getting engaged and at what point of time, how many influencers are present in your network and what are the metrics for individual Tweets. Moreover, you can track the activity of your followers over time and can find out their interests, demographics and more. You can use Hootsuite’s analytics tools to create social reports, tag & track messages to analyze content, volume & sentiment and measure internal metrics to track performance of your team.

Follow these twitter marketing strategies and grow up your business. Besides, you can hire one of the best twitter marketing service providers to enhance your visibility on social media.

Five Reasons Your Business should Engage in Direct Marketing

In today’s world, how a business markets its products and interacts with its clients, ultimately determines the life or death of the business. Using the most effective and current marketing tools will help you stay at the head of the pack, and the profit. Direct marketing is one of the most effective and under-utilized tools in the marketing world. With a stigma of being bothersome or invasive, direct marketing does not always get given its due. It is actually a great method for building customer loyalty and increasing brand awareness. What do you get when we have loyalty and awareness? Sales!

Direct marketing can consist of many different types of strategies and channels. Some of the types include telemarketing, email marketing, online tools, broadcast faxing, mobile marketing, direct response television, insert media, direct response radio, couponing and direct mail. Not all of these tools will be right for getting to every target audience. However these tools will give you measurable results and be fairly easy to set up and implement. With the direct marketing process you can get finally gain the control over your marketing that traditional methods could never offer.

1 – Targeting, targeting, and more targeting. Direct marketing can target individuals, groups, users, geographic areas, and demographics with ease.

2 – Quick and cost effective. The cost of acquiring a new customer is on average less for direct marketing. As well it’s quick and easy to monitor results and make positive changes during the campaign.

3 – Building customer loyalty. Direct marketing has a history of being the most effective and initiating and growing strong relationships with new customers. With these new customers also come their contact information and the ability to build a customer list that can be continually marketed to.

4 – Range of use. Direct marketing is not just for selling to customers. It can be used to build brand awareness, test out markets, conduct market research and for building a database of information for future campaigns.

5 – Results are quantifiable. You can more accurately monitor the conversion rate, allowing you to see the successes and failures of the direct marketing campaign almost immediately. With results coming so quickly you can also modify on the fly if the conversion rates are not as high as expected.

Whichever route you take with direct marketing you are sure to see positive results. There is no better “Call to action” for a customer than one marketed directly to that individual. A website can surely be dedicated to their consumer base, but it can’t be tailored to male, female, teen, adult, and only to a certain geographic area, without forcing your visitor to answer a questionnaire every time they visit your page.

With this direct marketing, you can reach those specific groups that are most likely going to want to buy your products. The conclusion is that for a robust and fully effective marketing strategy for your business, you should use all of the methods and tools at your disposal, don’t overlook the importance of direct marketing for your business’s future.