Search engine marketing is one of the essential ways in which you can raise your brand visibility in China. The top three search engines in China are Baidu, 360, and Sogou, with Baidu dominating with an 80 percent share, 360 chalkings up more than 750 million searches daily, and Sogou providing a powerful WeChat search. Shenma and Haosou are two other search engines popular with Chinese consumers.
You want your business and the products and services you are offering to show up in the top tier of the search results on these search engines. Not showing up on them amounts to not existing as far as the Chinese consumers are concerned, since they don’t use foreign-based search engines and don’t much care for foreign language advertisements. That is why your marketing must be in Chinese, taking due cognizance of cultural aspects, social trends, and localized consumer behavior.
It can often prove to be a stumbling block for many foreign companies. If they get some nuances wrong, they can end up inadvertently offending people and harming their own business prospects. Rather than the chance that it is best to lean on the safe side and work with a reputable and experienced company offering services in search engine marketing in China (adstochina.westwin.com/search_engine_marketing).
Here’s how they can help to make your business brand more popular with the search engine marketing services:
They will help with legal compliance issues
The Chinese government foreign businesses to legally register before granting them permission to use Chinese search engines and social media. The marketing company you hire will help you with understanding and complying with the government’s legal requirements and registering for business accounts. They will also assist with setting up and managing the accounts.
They will set up Pay Per Click (PPC) advertising
PPC advertising plays a crucial role in search engine marketing in China. You can use various customized advertisement formats and integrate text, images, videos, and social media links into them. The more people see your full-screen, in-feed, banner, or video advertisements, the more familiar they will become with your brand. If they find your advertisements convincing and think that your business products and services are likely to benefit them, the viewers will transform into customers. That is exactly what you want.
To improve your chances, the company handling your search engine marketing in China will first help you register and set up PPC accounts on the different search engines. They will then conduct in-depth research of competitors, keywords, images, and content. Further, they will write well-optimized ad copy, set up bids, and create eye-catching, noteworthy advertisements that will attract people and drive traffic to your website and social media. The company will also monitor the marketing campaigns, track the traffic and the PPC conversion rate, create performance reports, and make any necessary adjustments to improve it.
They will implement Search Engine Optimization (SEO)
SEO is another important aspect that you cannot afford to ignore when setting up search engine marketing in China. A native-level understanding of the Chinese language is paramount for correct SEO implementation. Using an online translation service simply won’t cut muster. A wrong word here or a tonal misunderstanding there could change your marketing campaign from something to invoke interest into something to incite laughter and derision. That is why you need to have a marketing company to handle SEO keyword research, analysis, and selection.
They will also research your potential consumers and competitors and create an effective content plan. After generating content as per this plan, they will add the SEO keywords and carry out link building to enhance your online profile. They will then monitor the traffic and audit the SEO performance for effectiveness. In their performance report, they will make recommendations to improve your marketing campaigns.
With the correct implementation of the search engine marketing services, your products and services will be able to get a higher ranking in the search engine results. Given the massive reach of Baidu, 360, Sogou, Shenma, and Haosou, more and more people will be able to find out about your business. The search engine exposure may make you a household name in China, boost your sales, and help create a loyal consumer following.
