The enormous power and clout of WeChat marketing (adstochina.westwin.com/wechat-marketing), which is unarguably the top Chinese social media platform, is something you cannot afford to ignore when you are trying to expand your business in China. By advertising on it, you will be able to get the most effective results for your online marketing campaigns. Here are a few reasons why:

WeChat offers an easily navigable social media platform for businesses

The interface of WeChat is simple, easy to understand, and convenient to navigate. So, there isn’t any steep learning curve that you will need to spend time overcoming here. To get started, you only need to officially register your company, receive approval from the Chinese government, and establish an account on WeChat. While getting official permission might take a few weeks or even months, the rest of it is a breeze. Plus, it doesn’t cost you anything to open your business account.

WeChat provides businesses with a huge reach across China

Over one billion Chinese use WeChat every month, and many of them check their accounts several times a day. If you want to reach these potential consumers with your marketing campaigns, you need to be on WeChat as well. Further, you will need to create appealing advertisements that are likely to make people want to check out your products and services. By playing your cards right, you will be able to get many conversions, and your business will profit.

WeChat is a versatile platform for businesses in China

While WeChat began as a chat platform, it has grown to become much more than that and provides its users with versatile applications. Along with using it to send messages and share images, videos, and texts, people use it as a wallet to pay for online purchases, to pay for utility bills and to book appointments. As a business, you can use it for e-commerce to set up online shops, to create and host third-party applications, and to connect with your customers.

Through WeChat, you will be able to engage with customers directly, resolve their issues swiftly, and, moreover, build a strong community that will be loyal to your brand.

WeChat enables businesses to get a better understanding of the Chinese market

Knowing how to navigate the Chinese market well requires an in-depth understanding of the social and cultural preferences of Chinese consumers. In the past, this might have needed much street research, but now going where the consumers are on social media can glean you a lot of essential information.

By going on WeChat, you will be able to research the current trends and consumer behavior patterns. You can find out what your potential customers currently buy, what they want, and what they are likely to buy. Additionally, you can find out what your business competition is doing and how they are faring with the consumers. With the data you acquire, you will be better able to plan your marketing strategy and come up with advertising campaigns that have a higher chance of success.

WeChat allows businesses in China to develop a mobile-friendly marketing strategy

The highest percentage of WeChat users in China access their social media accounts via their mobile devices. It is, therefore, essential to create a mobile-friendly marketing strategy and content optimized for viewing on mobile phones. Such content and advertising will increase traffic to your WeChat account, place your products and services before these mobile-only consumers, and bring you better business results.

WeChat lets companies in China integrate the wallet feature with their business

The wallet feature is one of the best and most convenient features of WeChat. By integrating it with your business, you make it easier for people to buy your products and services. Usually, people make quick buying decisions as they browse online, and, with WeChat, they can pay at once and without jumping through too many hoops. However, WeChat isn’t confined only to online purchases, consumers can use it to pay offline payments as well.

If you manage to harness it in the right way, WeChat marketing can help to establish your company as a trustworthy business and make your brand a household name in the country and potentially bring you enormous profits.