China is a lucrative market for any brand. However, reaching Chinese consumers is not easy, and you need to partner with a digital marketing company in China to take your business into new heights of success.

Read on to learn how a Chinese digital marketing agency can help.

Help You Overcome Problems Due to Difference in Language

English is the primary language for most search engines. But the Chinese audience prefers local Chinese language over English. Baidu, which is the second-largest engine in the world, holds a 76% share of China’s search engine market.

If you look at the content displayed on Baidu, it is mostly Chinese because users want it that way. Chinese language is way different than English and also hard to master in a short period of time.  If you want to create a website to reach the Chinese audience, it needs to be in the Chinese language.

A good Chinese marketing agency would know how to create an attractive website in the Chinese language for your brand, which is the first step towards reaching a new height of success.

Develop Right Marketing Strategies for Baidu

You might think marketing strategies that helped you achieve success on Google would work on Baidu. The answer is “No”. There are several differences between Baidu and Google, and you need to look at Baidu differently.

Baidu relies on its better understanding of local Chinese language and culture. This enables Baidu to optimize its search technology to the needs of the local Chinese audience. The Chinese language is complex, and wrong translation can make things weird.

Chinese search terms have different meanings, and the search engine also looks into the context the keyword is used. This enables Baidu to provide good search results for Chinese keywords.

Without a good knowledge of the Chinese language, it is almost impossible to create a successful marketing campaign. You will need the help of a Chinese marketing agency to select the right keywords for the marketing campaign.

Help You with WeChat Marketing

With more than one billion monthly active users, WeChat is one of the most powerful platforms with huge marketing potential. It is not only the number of people that makes WeChat attractive for brand building. WeChat offers you many ways that help businesses and brands thrive in the Chinese market.

If you want to take your business into new heights of success, you cannot ignore WeChat in your digital marketing strategy. Hence, you should hire someone who has a deep knowledge of WeChat marketing. There are several Chinese digital marketing agencies offering WeChat marketing services, and several businesses have benefited from it.

By partnering with a leading digital marketing company in China, you can ensure you have a strong WeChat marketing strategy in place which will establish your brand in China’s market and get you a good number of followers and potential customers.

Help You  Understand 80/20 Formula of Success

The rules of success change in China market. In China, 80% of your revenue comes from 20% of your customers. The Chinese population is always diversifying, and you need to identify the changing trends. A good Chinese marketing firm would know the diversifying trend in the Chinese public and make changes to your digital marketing agency accordingly.

Help You Create Right Mobile Marketing Strategy

According to a report, Chinese people have successfully embraced the app culture promoted by businesses. If you want to take your business into new heights of success, you cannot afford to ignore mobile users.

Mobile marketing in China is not as easy as it seems. You need to know the Chinese audience better to achieve success. Also, the elements of success in mobile marketing are strikingly different.

You have to advertise your products in different ways to entice customers. For example, you need to run subscription ads, WeChat moments ads, mini-program ads, and use key-opinion leaders to build an effective marketing strategy.

A digital marketing company in China with its deep knowledge of different marketing channels and ways to use them effectively will eventually help your business to reach new heights of success. Do you’ve any questions? Please feel free to leave your comments below.

In today’s world, how a business markets its products and interacts with its clients, ultimately determines the life or death of the business. Using the most effective and current marketing tools will help you stay at the head of the pack, and the profit. Direct marketing is one of the most effective and under-utilized tools in the marketing world. With a stigma of being bothersome or invasive, direct marketing does not always get given its due. It is actually a great method for building customer loyalty and increasing brand awareness. What do you get when we have loyalty and awareness? Sales!

Direct marketing can consist of many different types of strategies and channels. Some of the types include telemarketing, email marketing, online tools, broadcast faxing, mobile marketing, direct response television, insert media, direct response radio, couponing and direct mail. Not all of these tools will be right for getting to every target audience. However these tools will give you measurable results and be fairly easy to set up and implement. With the direct marketing process you can get finally gain the control over your marketing that traditional methods could never offer.

1 – Targeting, targeting, and more targeting. Direct marketing can target individuals, groups, users, geographic areas, and demographics with ease.

2 – Quick and cost effective. The cost of acquiring a new customer is on average less for direct marketing. As well it’s quick and easy to monitor results and make positive changes during the campaign.

3 – Building customer loyalty. Direct marketing has a history of being the most effective and initiating and growing strong relationships with new customers. With these new customers also come their contact information and the ability to build a customer list that can be continually marketed to.

4 – Range of use. Direct marketing is not just for selling to customers. It can be used to build brand awareness, test out markets, conduct market research and for building a database of information for future campaigns.

5 – Results are quantifiable. You can more accurately monitor the conversion rate, allowing you to see the successes and failures of the direct marketing campaign almost immediately. With results coming so quickly you can also modify on the fly if the conversion rates are not as high as expected.

Whichever route you take with direct marketing you are sure to see positive results. There is no better “Call to action” for a customer than one marketed directly to that individual. A website can surely be dedicated to their consumer base, but it can’t be tailored to male, female, teen, adult, and only to a certain geographic area, without forcing your visitor to answer a questionnaire every time they visit your page.

With this direct marketing, you can reach those specific groups that are most likely going to want to buy your products. The conclusion is that for a robust and fully effective marketing strategy for your business, you should use all of the methods and tools at your disposal, don’t overlook the importance of direct marketing for your business’s future.