The enormous power and clout of WeChat marketing (adstochina.westwin.com/wechat-marketing), which is unarguably the top Chinese social media platform, is something you cannot afford to ignore when you are trying to expand your business in China. By advertising on it, you will be able to get the most effective results for your online marketing campaigns. Here are a few reasons why:

WeChat offers an easily navigable social media platform for businesses

The interface of WeChat is simple, easy to understand, and convenient to navigate. So, there isn’t any steep learning curve that you will need to spend time overcoming here. To get started, you only need to officially register your company, receive approval from the Chinese government, and establish an account on WeChat. While getting official permission might take a few weeks or even months, the rest of it is a breeze. Plus, it doesn’t cost you anything to open your business account.

WeChat provides businesses with a huge reach across China

Over one billion Chinese use WeChat every month, and many of them check their accounts several times a day. If you want to reach these potential consumers with your marketing campaigns, you need to be on WeChat as well. Further, you will need to create appealing advertisements that are likely to make people want to check out your products and services. By playing your cards right, you will be able to get many conversions, and your business will profit.

WeChat is a versatile platform for businesses in China

While WeChat began as a chat platform, it has grown to become much more than that and provides its users with versatile applications. Along with using it to send messages and share images, videos, and texts, people use it as a wallet to pay for online purchases, to pay for utility bills and to book appointments. As a business, you can use it for e-commerce to set up online shops, to create and host third-party applications, and to connect with your customers.

Through WeChat, you will be able to engage with customers directly, resolve their issues swiftly, and, moreover, build a strong community that will be loyal to your brand.

WeChat enables businesses to get a better understanding of the Chinese market

Knowing how to navigate the Chinese market well requires an in-depth understanding of the social and cultural preferences of Chinese consumers. In the past, this might have needed much street research, but now going where the consumers are on social media can glean you a lot of essential information.

By going on WeChat, you will be able to research the current trends and consumer behavior patterns. You can find out what your potential customers currently buy, what they want, and what they are likely to buy. Additionally, you can find out what your business competition is doing and how they are faring with the consumers. With the data you acquire, you will be better able to plan your marketing strategy and come up with advertising campaigns that have a higher chance of success.

WeChat allows businesses in China to develop a mobile-friendly marketing strategy

The highest percentage of WeChat users in China access their social media accounts via their mobile devices. It is, therefore, essential to create a mobile-friendly marketing strategy and content optimized for viewing on mobile phones. Such content and advertising will increase traffic to your WeChat account, place your products and services before these mobile-only consumers, and bring you better business results.

WeChat lets companies in China integrate the wallet feature with their business

The wallet feature is one of the best and most convenient features of WeChat. By integrating it with your business, you make it easier for people to buy your products and services. Usually, people make quick buying decisions as they browse online, and, with WeChat, they can pay at once and without jumping through too many hoops. However, WeChat isn’t confined only to online purchases, consumers can use it to pay offline payments as well.

If you manage to harness it in the right way, WeChat marketing can help to establish your company as a trustworthy business and make your brand a household name in the country and potentially bring you enormous profits.

Due to increasing competition, running a business, and keeping it profitable is a difficult thing for many small business owners. Communication costs are one of the major chunks of business everyday expenses. If you are looking for a cost-effective and efficient communication system, VoIP is the answer. Here we tell you reasons for selecting the best VoIP for small business is a good idea.

Lower Costs Per Call

Savings is one of the primary reasons why you should opt for a VoIP for small businesses. A VoIP communication system exclusively uses your Internet connection. Hence the costs per call are significantly lower.

Since most DSL plans do not have a cap on the data, the DSL monthly bill would not increase even if you use make thousand VoIP calls every month. Due to lower cost per call, using a VoIP communication system can save your small business hundreds of dollars every month on telephone bills.

Lower Setup costs

On average, a PBX system costs around $800 to $1000 per user, while a KSU-less system costs around $100 to $250 per phone. A simple business phone line would cost around $40 while a PRI line could cost your business around $450 per month. On the other hand, a DSL line with high-speed Internet costs around $85 per month.

If you are using a cloud-based VoIP service, it would cost around $19.95 a month, which is still lower. For cloud-based VoIP, you don’t need a PBX system as it is hosted in the cloud and its costs are included in the plan.

Service Mobility

Mobility is a big issue with traditional phone systems. The providers offer a phone number and a physical telephone connection to use the services. In case of moving your office to a different location, you would be required to transfer the connection to new premises, which can be a time-consuming process and affect your business continuity.

On the other hand, VoIP phone systems are cloud-based, and all you need is a high-speed Internet connection. The IP phone can be easily carried to the new premises and you can start using them after the Internet connection is made available.

Versatile Features

When you select the best VoIP for small business, you enjoy a wide range of advanced communication features at affordable prices. The reason the service provides offers different plans with a variety of features to meet your business needs. You can also ask the VoIP service provider to offer a customized plan that offers maximum value to your small business.

Some of the advanced features offered by VoIP vendors are forwarding calls and messages, call queuing, and call recording, auto-attendant, and voicemail. These features increase the productivity of the workforce.

Simple Conference Calls

VoIP makes conference calls an easy task. Since VoIP calls use converged data network in place of traditional phone lines, making and participating in conference calls become easier.

 If you use a traditional phone system to make conference calls, you have to pay extra to the service provider. In a VoIP system, the conference calling feature is an integral part of it, and you don’t have to pay extra money to host or participate in conference calls.

Reliable

The reliability of the communication system is an important aspect of small businesses. If the communication system breaks down, it could mean losing prospective customers.  There is no doubt the Internet connection can go down anytime and affect your VoIP communication system. However, the call forwarding feature in the VoIP system can save the day for you.

Increased Productivity

VoIP systems can be integrated with your CRM application. This will give you a holistic view of all customer interactions, purchases, and complaints on one screen. This will empower the customer service representative to understand the customer concern or requirement quickly and offer the right solution in the shortest time possible.

With VoIP and CRM integration, the customer service agent does not have to access multiple systems to get the required data. Such integration is difficult with a traditional phone system which leads to reduced productivity.

These are some of the benefits of selecting the best VoIP for small businesses. So how do you choose the right service for you?

Twitter marketing service has become an essential part of today’s business. While you are implementing social media strategy, never forget to include twitter marketing in your advertising campaign. Twitter has more than 310 million users every month and has become one of the favorite social media networks from where people can get chunks of news consumption. Moreover, out of these users, more than 83% are active on mobile. Similar to Facebook, 49% of the Twitter users follow brands. This network helps you to interact with people and other brands. Every second, thousands of Tweets are sent and you will find more than 130,000 active advertisers on this network. You can learn about products and services via Twitter. Over 41% of the Twitter users provide options about products and services on this network and 19% choose customer support. If you choose Twitter, you will get an ideal blend of professional, informative and entertainment value. Now, how will you implement Twitter marketing for your business? Let’s check out in this regard top three twitter marketing strategies:

• Fix your objectives – First and foremost, you must fix your objectives. What do you want to achieve with 140 characters? Identify your target audience and think about what twitter success means to you as well as your brand. Weigh up these considerations before seeking Twitter marketing service. You may have your own way of creating and reaching objectives. However, your twitter marketing goal should be clear, measurable, realistic, applicable and well-timed. For instance, you must define clearly that you will create a hashtag contest on Twitter for enhancing your brand awareness. Next, your goal should be measurable means that you must have the aim of increasing your reach by 90 followers every week and provide a response to all the queries within 24 hours on Twitter. Your objective should be realistic means you will set a target of growing your Twitter followers by 30 per week for the next 3 months. Applicable means you will make use of Twitter for positioning your brand in a relevant way that will help to grow your online community. In addition, your objective should be well-timed, which means that you will set the target of having 10 interactions every day of the third quarter. If you can fix these objectives in this manner, you can focus your marketing efforts clearly and take the right steps to achieve them.

• Pay heed to social media and engage – You should know the significance of social listening as a social media marketer. This social listening is the way to find out and evaluate what is being said about a brand, business, topic or person on the social media channel like Twitter. Try to pay heed to what your Twitter community is talking about and whether it is directly or indirectly mentioning your brand name. Find out the topics they are interested in and the content they like. Moreover, it is important to see the groups that the Twitter community is getting engaged with. You should never forget to consider these factors while taking part in social media listening. If you want to make use of social listening on Twitter, monitor your brand name as well as your competitors. You must pay attention to industry buzzwords, brand slogans, name of your CEO or company representatives, campaign names and more. If you want to make the most of social listening efforts on Twitter, make use of helpful tools like Twitter Advanced Search, Social Mention, Hootsuite, TweetReach, ViralHeat and more. All these tools will help to guide you to Social Media Listening for your Business. Twitter Advanced Search helps to narrow down your search result on the basis of negative and positive sentiments, explore significant hashtags and generate more leads. Social Mention has the power to monitor several sources and help you to easily track and measure what people are talking about your company or product across the social media in real-time. Hootsuite helps to set up streams that let you monitor conversations and keywords, but respond to someone else on your team. TweetReach provides basic listening and helps you to monitor Tweets pertaining to your brand and industry conversations. You can also use ViralHeat to listen to conversations around your product across social media networks and recognize the trends to drive insights around social media performance.

Gauge your success – It is also important that you measure your Twitter marketing result. This helps to gauge your success and check out the type of content your community is getting engaged with. It highlights the areas where you can stop spending your resources. Use Twitter Analytics to understand how the content you have shared on Twitter is actually helping you to grow your business. This helps you to get an overview of how your Tweets are performing, who is getting engaged and at what point of time, how many influencers are present in your network and what are the metrics for individual Tweets. Moreover, you can track the activity of your followers over time and can find out their interests, demographics and more. You can use Hootsuite’s analytics tools to create social reports, tag & track messages to analyze content, volume & sentiment and measure internal metrics to track performance of your team.

Follow these twitter marketing strategies and grow up your business. Besides, you can hire one of the best twitter marketing service providers to enhance your visibility on social media.

Digital Marketing

This marketing method is very much essential in today’s changed social and commercial scenario. In our time, almost all transactions take place digitally, and without a notable presence in the web world, companies will not be able to thrive. This method uses various digital platforms for reaching the targeted audience across the globe. Getting in touch with a potential customer is essential for describing the merits and other details of the products and services to the present and prospective clientele. Worthwhile interaction with the customers is a must for convincing them about the value of the goods or services the company sells. This productive communication will enhance the chance of sales augmentation. However, companies must hire the expertise of expert digital marketing agencies, if the aim is to tap the potential of the targeted customers in its integrity. For instance, if your plan is to enter or expand your business prospects in China, you must go for a specialized digital marketing agency in China.

Benefits of Hiring a Digital Marketing Agency for Promoting Your Business Online

The method of digital marketing is not the same globally, and companies will have to adapt themselves to the digital marketing methods of the countries where they want to promote their products and services. This point is all the truer as far as countries like China are concerned. In China, one will have to give emphasis to the language and culture of the country while implementing the needed SEO strategies. Here, the bulk of the population speaks a particular language; besides, they are ardently attached to the same. Above all, there is a great affection for the culture of the country. Hence, when your marketing methods do not comply with these predilections, then, obviously, there will not be any marketing success for you.

Only when companies get the expert service of a specialized digital marketing agency in China, there will be perfection in all the related works that are par for the course of digital marketing. You can check the reviews and recommendations given by the existing clients of the company to make sure about the professional competency of the company.

Website Creation

The first thing a company that wishes to market its brand in China is to build a creative website in Mandarin, the Chinese language. Mandarin is the spoken language in the country, and only when the website contents are in this language, the common people will be able to grasp the essence straightway and in the full sense.

This process will be very much easy and effective when one hires the services of a professionally managed digital marketing agency in China. Such an agency will have the necessary resources for creating a well-defined website. There will be expert writers with the company, who possess the knack of creative writing, precisely in sync with the algorithms of the search engines.

SEO Works are Vital

That said, if the site stands bare without any visitors, the entire effort, time, and resources you spend will go waste. There must be a flood of visitors to the site and that too, frequently. Only then, there will be adequate sales. Hence, only by doing the related SEO works professionally, companies will be able to withstand the prevailing market competition successfully. In China, there are some most popular and functional social sites and search engines, and only through these web portals, effective marketing strategies can be implemented. The digital marketing company must be well aware of the functioning styles of social sites such as Weibo and WeChat, and search engines like the Sogou, Baidu, etc. The websites must be optimized for the search engines, and one must also make use of the popular social sites. Here, the professional assistance of a specialized digital marketing agency in China becomes highly significant.

Active Participation in Social Networks

In the contemporary world, actively participating in the various social networks is a common trend. People belonging to varied segments meet and chat through these sites. As far as China is concerned, Weibo and WeChat are the most popular social sites, and therefore, getting in touch with prospective customers using the effectiveness of these sites is a sure bet for marketing success.